Clif Bar - Content Marketing 

This is a final presentation from my branded strategic storytelling class, in which I worked on a team to develop a thorough content marketing strategy for a brand of our choosing. As my group and I worked through the upstream, midstream and downstream steps of the project, we did extensive research on the target profile, business trends & opportunities, and ultimately developed a strategic content marketing plan for Clif Bar. With all the hours I put into this project, I was very proud of the final result.