Good jeans run in the family.  

This Levi's campaign is meant to touch on the durability and timelessness of Levi's denim. I wanted to create a sense of nostalgia with this campaign, telling a story of how Levi's jeans play a significant role in people's families; Levi's denim can truly hold your best memories and tell your favorite

stories. From jean-eration to jean-eration, this brand will always be there.