There can only be one king. 

This Burger King campaign is a simple approach to differentiating Burger King from its competitors solely based on the name of the fast-food restaurant. Consider all the iconic "kings" you can think of that are the best in their category. I decided that grouping Burger King in with other well-known kings, like Elvis, lions and king chess pieces, would be a simple yet effective way to communicate this brand as being the best in its category.